Creative Cooling Group, a company of people

Bridging Brands with People

We are Creative Cooling Group. We help our customers to present their chilled and frozen products to consumers at the most convenient places and times. We bridge their brand with people and create touchpoints where consumers can experience our customers’ products to interact with their brand in the coolest possible way.

We sell ‘cool’ and we make sure your ‘cool’ sells.

We are matchmakers, matching products, means of communication, brands and consumers. Because brands and products are so much cooler when they make an immediate, lasting impression.

At the core of our company is an entrepreneurial passion and agility that brings curiosity and a can-do ethic to collaborations. Turn to Creative Cooling Group for fresh, innovative ways to deliver next-generation cooling solutions and make your ideas into success.

We’re on a mission called Bridging brands with people, and we think it’s kind of cool.

Meet the cool experts

Our customers want to create a strong immediate impression. We know how.

Our heritage


Move to The Cool Factory

Creative Cooling Group takes up residence in The Cool Factory, a brand-new corporate headquarters and a creative meeting, learning, and testing environment for cool experts, business partners, suppliers, customers, and supporters.


Creative Cooling Group

To reinforce the international growth ambitions, the company changes its name. AsteDRU Group becomes Creative Cooling Group. A quality label for companies active in the promotional cooling industry.


AsteDRU Group

Shortly after the acquisition of Aste Finland, the company name organically changed to AsteDRU Group. A strong, independent global producer of cooled and customized instore promotional displays.


Acquisition Aste

Second acquisition. DRU acquires Aste Finland. A high-end manufacturer of smart and customizable display coolers.


New Shareholders

DRU becomes part of the Heylen Group. New funds and a strong new management team to enforce future growth.



First acquisition. DRU takes over AFM. A manufacturer of cooling parts and a wholesaler in refrigeration equipment.



DRU cooler displays are sold all across Europe and beyond.



DRU Expands its activities to France, Germany and the Netherlands.


Launch of DRU

Display Refrigeration Unit, a niche in second placement promotion has been created in Belgium.

Our mission & vision

Bringing cool visibility to tomorrow’s economy.

Creative Cooling Group makes consumers and products meet via tailor-made displays that convey the brand experience of the products with a strong immediate impression as a result. Our vision is that the future is omnichannel. Touchpoints will never disappear. They evolve.

That’s where our challenge lies, to help you find the right touch points. And to ensure that our products are perfectly adapted to any location.

We are convinced that the freedom to pick & choose, to change your mind, to put something back, to be inspired by beautiful packaging, to touch a product to feel the craftmanship, to taste it before you decide to buy it…

remains equally important to the convenience of an online purchase. The two are equal and the beautiful thing is that the consumer is free to choose which option fits his need depending on the time, the place, the product, and the mood he is in.

Our mission is to generate value by making products and consumers connect through tailor-made cooling solutions with a close eye on sustainable development.

2022_CCG in numbers