Creative Cooling Group, a company of people
Bridging Brands with People
We are Creative Cooling Group. We help our customers to present their chilled and frozen products to consumers at the most convenient places and times. We bridge their brand with people and create touchpoints where consumers can experience our customers’ products to interact with their brand in the coolest possible way.
We sell ‘cool’ and we make sure your ‘cool’ sells.
We are matchmakers, matching products, means of communication, brands and consumers. Because brands and products are so much cooler when they make an immediate, lasting impression.
At the core of our company is an entrepreneurial passion and agility that brings curiosity and a can-do ethic to collaborations. Turn to Creative Cooling Group for fresh, innovative ways to deliver next-generation cooling solutions and make your ideas into success.
We’re on a mission called Bridging brands with people, and we think it’s kind of cool.
Meet the cool expertsOur customers want to create a strong immediate impression. We know how.
The cool factory
Our headquarters
We let our creativity come to life in The Cool Factory. A brand-new corporate headquarters and a creative production, meeting, learning, and testing environment for cool experts, business partners, suppliers, customers and supporters.
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Whitepaper: Is your brand staycation proof?
5 tips to present your cool brand in a refreshing way in the retail shop. It’s not just a marketing hack, studies prove that by putting a product in a better place, you make up to 59% more turnover.
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Whitepaper: Ice-cold seducers
In this whitepaper we show you how you can strategically present your frozen treats to shoppers in the coolest possible way and make sure you can escape from the grey zone that the freezing department often is.
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Our heritage
2021
Move to The Cool Factory
Creative Cooling Group takes up residence in The Cool Factory, a brand-new corporate headquarters and a creative meeting, learning, and testing environment for cool experts, business partners, suppliers, customers, and supporters.
2020
Creative Cooling Group
To reinforce the international growth ambitions, the company changes its name. AsteDRU Group becomes Creative Cooling Group. A quality label for companies active in the promotional cooling industry.
2017
AsteDRU Group
Shortly after the acquisition of Aste Finland, the company name organically changed to AsteDRU Group. A strong, independent global producer of cooled and customized instore promotional displays.
2017
Acquisition Aste
Second acquisition. DRU acquires Aste Finland. A high-end manufacturer of smart and customizable display coolers.
2014
New Shareholders
DRU becomes part of the Heylen Group. New funds and a strong new management team to enforce future growth.
2011
AFM
First acquisition. DRU takes over AFM. A manufacturer of cooling parts and a wholesaler in refrigeration equipment.
2000
Growth
DRU cooler displays are sold all across Europe and beyond.
1990
Expansion
DRU Expands its activities to France, Germany and the Netherlands.
1988
Launch of DRU
Display Refrigeration Unit, a niche in second placement promotion has been created in Belgium.
Our mission & vision
Bringing cool visibility to tomorrow’s economy.
Creative Cooling Group makes consumers and products meet via tailor-made displays that convey the brand experience of the products with a strong immediate impression as a result. Our vision is that the future is omnichannel. Touchpoints will never disappear. They evolve.
That’s where our challenge lies, to help you find the right touch points. And to ensure that our products are perfectly adapted to any location.
We are convinced that the freedom to pick & choose, to change your mind, to put something back, to be inspired by beautiful packaging, to touch a product to feel the craftmanship, to taste it before you decide to buy it…
remains equally important to the convenience of an online purchase. The two are equal and the beautiful thing is that the consumer is free to choose which option fits his need depending on the time, the place, the product, and the mood he is in.
Our mission is to generate value by making products and consumers connect through tailor-made cooling solutions with a close eye on sustainable development.
