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Is your brand staycation proof?

How to relieve shoppers in their preparation for their (second?) most atypical summer of their lives.

Raise your glasses! Summer’s on its way. We don’t need to remind any of you that the past summer was one we will never forget. It was the first summer in the past decades that so many people spend their holidays close to home.

Admittedly, we too dream of cocktails at the Côte Azur with our feet in the sand staring at the beautiful sunset. But, … imagine … good food, fresh drinks, rhythmic summer tunes and a bunch of your closest friends together around a fire basket… sounds like a pretty satisfying way of spending your free time, doesn’t it?

No better time to reinvent your product presentation strategy.

Instead of enjoying a richly filled buffet or being served with a shaken not stirred cocktail, consumers will mostly have to prepare their foods and refreshments themselves this summer. And they’re counting on you to give them a hand. Are you active in retail? Stay tuned, because we are about to give you some tips on how to relieve shoppers in their preparation for the (second?) most atypical summer of their lives.


In this whitepaper we give you 5 tips to present your cool brand in a refreshing way in the retail shop. It’s not just a marketing hack, studies prove that by putting a product in a better place, you make up to 59% more turnover. 

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