Bridging brands with people

We are Creative Cooling Group. We help our customers to present their chilled and frozen products to consumers at the most convenient places and times. We bridge their brand with people and create touchpoints where consumers can experience our customers’ products to interact with their brand in the coolest possible way.

We sell 'cool' and we make sure your 'cool' sells.

We are matchmakers, matching products, means of communication, brands and consumers. Because brands and products are so much cooler when they make an immediate, lasting impression.

We’re on a mission called Bridging brands with people, and we think it’s kind of cool.

Our customers want to create a strong immediate impression.

We know how.

The management team

Creative Cooling Group is a team of passionate category retail market experts who have years of expertise in building the perfect instore display cooler. Our teams know the retail industry like the back of their hand and being actively building promotional coolers for the past 30 years, our technical expertise is at cruising speed.

Sven Danneels
CEO

Jukka Norrkniivila
Business Manager Aste Finland

Stijn Wouters
Finance & Operations Manager

Paul Wouters
International Sales Manager

We are not just manufacturers. We are matchmakers.

Meet our whole team

Our Heritage

2020

Creative Cooling Group

To reinforce the international growth ambitions, the company changes its name. AsteDRU Group becomes Creative Cooling Group. A quality label for companies active in the promotional cooling industry.

2017

AsteDRU Group

Shortly after the acquisition of Aste Finland, the company name organically changed to AsteDRU Group. A strong, independent global producer of cooled and customized instore promotional displays.

2017

Acquisition Aste

Second acquisition. DRU acquires Aste Finland. A high-end manufacturer of smart and customizable display coolers.

2014

New Shareholders

DRU becomes part of the Heylen Group. New funds and a strong new management team to enforce future growth.

2011

AFM

First acquisition. DRU takes over AFM. A manufacturer of cooling parts and a wholesaler in refrigeration equipment.

2000

Growth

DRU cooler displays are sold all across Europe and beyond.

1990

Expansion

DRU Expands its activities to France, Germany and the Netherlands.

1988

Launch of DRU

Display Refrigeration Unit, a niche in second placement promotion has been created in Belgium.

2017

AsteDRU Group

Shortly after the acquisition of Aste Finland, the company name organically changed to AsteDRU Group. A strong, independent global producer of cooled and customized instore promotional displays.

2014

New Shareholders

DRU becomes part of the Heylen Group. New funds and a strong new management team to enforce future growth.

2000

Growth

DRU cooler displays are sold all across Europe and beyond.

1988

Launch of DRU

Display Refrigeration Unit, a niche in second placement promotion has been created in Belgium.

Our mission & vision

Bringing cool visibility to tomorrows economy.

Creative Cooling Group makes consumers and products meet via tailor made displays that convey the brand experience of the products with a strong immediate impression as a result. Our vision is that the touchpoints will never disappear. They evolve.

That’s where our challenge lies, to help you find the right touch points. And to ensure that our products are perfectly adapted to any location.

We are convinced that the freedom to pick & choose, to change your mind, to put something back, to be inspired

by a beautiful packaging, to touch a product to feel the craftmanship, to taste it before you decide to buy it… remains equally important to the convenience of an online purchase.

Our mission is to generate value by making products and consumers connect through tailor-made cooling solutions with a close eye for sustainable development.

Creative Cooling Group, a company of people