We know that the power of Secondary Placement bridges brands with people. That's why we create in-store display coolers that turn your brand into an in-store powerhouse. In this whitepaper, we reveal the true power of second placement and give you 5 reasons to add this to your merchandising strategy.
Creative Cooling Group takes up residence in The Cool Factory, a brand-new corporate headquarters and a creative meeting, learning, and testing environment for cool experts, business partners, suppliers, customers, and supporters.
To reinforce the international growth ambitions, the company changes its name. AsteDRU Group becomes Creative Cooling Group. A quality label for companies active in the promotional cooling industry.
Shortly after the acquisition of Aste Finland, the company name organically changed to AsteDRU Group. A strong, independent global producer of cooled and customized instore promotional displays.
Second acquisition. DRU acquires Aste Finland. A high-end manufacturer of smart and customizable display coolers.
DRU becomes part of the Heylen Group. New funds and a strong new management team to enforce future growth.
First acquisition. DRU takes over AFM. A manufacturer of cooling parts and a wholesaler in refrigeration equipment.
DRU cooler displays are sold all across Europe and beyond.
DRU Expands its activities to France, Germany and the Netherlands.
Display Refrigeration Unit, a niche in second placement promotion has been created in Belgium.
To reinforce the international growth ambitions, the company changes its name. AsteDRU Group becomes Creative Cooling Group. A quality label for companies active in the promotional cooling industry.
Second acquisition. DRU acquires Aste Finland. A high-end manufacturer of smart and customizable display coolers.
First acquisition. DRU takes over AFM. A manufacturer of cooling parts and a wholesaler in refrigeration equipment.
DRU Expands its activities to France, Germany and the Netherlands.
Creative Cooling Group makes consumers and products meet via tailor-made displays that convey the brand experience of the products with a strong immediate impression as a result. Our vision is that the future is omnichannel. Touchpoints will never disappear. They evolve.
That’s where our challenge lies, to help you find the right touch points. And to ensure that our products are perfectly adapted to any location.
We are convinced that the freedom to pick & choose, to change your mind, to put something back, to be inspired by beautiful packaging, to touch a product to feel the craftmanship, to taste it before you decide to buy it...
remains equally important to the convenience of an online purchase. The two are equal and the beautiful thing is that the consumer is free to choose which option fits his need depending on the time, the place, the product, and the mood he is in.
No matter what kind of solution you are looking for, our experts never lose their cool. We would love to have a chat and talk about your ideas.
Find us on
BE 0659.668.393