Creative Cooling Group welcomes new CEO

Antwerp, Belgium, 2022

After 8 years of leading the way, current CEO Sven Danneels will be passing on the torch.  André Martens will be stepping into the role and taking over the management of Creative Cooling Group.

André brings a lot of experience to the table. This seasoned entrepreneur has built two successful companies from the ground up: AED Partner and SMART Clinical Products.

After his AED adventure, André thought about taking a break, but entrepreneurial blood is thicker than water. Since January 2022, André has been working behind the scenes at The Cool Factory.

At Creative Cooling, he is described as experienced, energetic, and determined. But also open-minded, enthusiastic, and fun. The perfect man to prepare this creative company, which strives for ‘Cooling with Attitude’, for an exciting future.

With André in charge, the company will focus on the thorough innovation of its product range in display coolers. In addition, the subsidiaries DRU International and refrigeration wholesaler AFM Refrigeration, with its flagship air conditioning brand Sinclair, will also operate under André’s leadership.

The management of Heylen Group, as well as the entire Creative Cooling team, wish André lots of success and great enjoyment with this new challenge!