The War on Drugs, The War on Talent, The War on Terror, The horrible War in Ukraine, The War on Poverty, and soon The War on Price will join the list.
It is no *Breaking News* when we tell you that shopping carts have become 6% more expensive in one year's time. In fact, despite all your efforts, the cost increases for raw materials, energy, transport, and packaging are unstoppable and inevitably trickling down to the shopper. The causes are international, so the forecasts are not promising.
"The price" is back on track to become the driving force for purchasing decisions
This ugly truth means that influencers such as "appetite" and "curiosity" are rapidly losing ground. Sooner or later, consumers will be forced to let the influence of the most feared Marketing P, better known as "price', guide their purchasing decisions.
An invaluable piece of advice: make time to map out where your cool products are offered to the consumer, and especially in what way. Because we'll give you 1 golden tip on how to fight a price war: DON'T!
Is your product only presented on the overcrowded shelf? Know that this is an invitation for the consumer to quickly compare prices and yes, choose: the cheapest. Does this thought give you chills?
In this whitepaper, we reveal the true power of adding a Second Placement to your merchandising strategy and give you 5 tips that will help you win on the shop floor, even in these challenging times.