In times of crisis, people stick with the familiar. The good old stuff that never disappoints. A slice of bread with your favorite chocolate spread, an ice-cold soda or a tasty spaghetti Bolognese have
already proven their worth. The pioneer brands did good business during the first lockdown and we grant them.
The other side of the coin is that shoppers lost some of their curiosity. Admittedly, the COVID-19 measures imposed didn’t contribute. We only got 30 minutes at most to gather the essentials in the supermarket and that was about it. No time to stimulate our senses. No time to be curious, no time to discover new products.
Our creative appetite is far gone…
but there’s a silver lining in all this commotion.
The mandatory house arrest has given us time to recharge. To think about what really matters. To
list up the things we’ve always wanted to culinary taste, bake, cook, roast and toast. To research
what other, new delicacies our local producers have to offer.
The shopper made culinary plans and during the months to come they will be leaving their safe
nests to explore unprecedented flavours and new products. Make sure you’re present to curb their appetite!
It's time to bring the curiosity back to the surface! Are you ready to fulful the shopper's culinary wishes?
In this whitepaper we reveal the true power of second placement and give you 5 indisputable reasons for adding second placement to your merchandising strategy.